Definition of "selling point"

selling point

noun
plural selling points
1. (idiomatic, business) The property or characteristic of a good that most attracts purchasers.
  Quotations
  With such powerful selling-points, why is it, as recent editorial comment and correspondence in this journal has revealed, that "Condor" has yet to bring a warm glow to the countenance of the L.M.R.'s accountants?
  1960 January, G. Freeman Allen, “"Condor"—British Railways' fastest freight train”, in Trains Illustrated, page 46
  So the main interest of the book (and its selling point, carefully highlighted in the blurbs) lies in the contradiction between the feminist ideals of equality and independence in relationships
  1985, Mariana Valverde, Sex, power and pleasure
  When the Long Beach Grand Prix was started in 1975 the major selling point was that Formula One cars would race down Ocean Blvd...
  March 25 1982, LA Times, One Last Time Around Ocean Boulevard Route
  But for Zellweger, the major selling point was the script. "It was such a great read," says the actress.
  May 16 2003, CBS News, Renee Zellweger's '60s Flashback - The Early Show
  The unique selling point of the Dowty wagon control system is that it can both retard and accelerate wagons, and therefore remains the only 'total wagon control system' available for hump marshalling yards, even in 2021.
  2021 June 2, Michael Rhodes, “Tinsley reborn...”, in RAIL, number 932, page 36